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Checkatrade logo

GRAPHIC DESIGN

ILLUSTRATION

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CLIENT

Award-winning agency No Brainer enlisted Buckley Creative to design characters for Checkatrade's campaign, Get In The Game. This initiative aimed to captivate 16-20-year-olds and spark interest in trade apprenticeships, leveraging the electrifying world of gaming avatars to inspire the next generation.

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BRIEF

Checkatrade needed vibrant illustrations for three dynamic characters: an electrician, plumber, and carpenter. Inspired by popular games like Fortnite, each character demanded a striking 3D gaming aesthetic. Our designs stayed true to Checkatrade's brand while championing inclusivity, showcasing a diverse and exciting future in the trade sector.

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DELIVERY

Once approved, we delivered six stunning character illustrations and various supporting graphical assets. These brought life to a Checkatrade microsite, allowing users to pick a character, explore their strengths, and dive into a game that revealed more about each trade’s thrilling opportunities.

Checkatrade illustration
Checkatrade illustration
Checkatrade illustration
Checkatrade illustration

Buckley Creative have been an absolute pleasure to work with, helping us to shape some really creative brand concepts and deliver a very high standard of work. They've worked with us in a very collaborative way, which worked really well for us and we really appreciate all the effort and hard work Sam's put into our designs. A brilliant designer that can be relied upon to deliver excellent work!​​

VICTORIA ATTWOOD

Digital PR and Content Specialist at No Brainer Agency

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